Facebook Lookalike Audience allows you to target ads to people who are the most similar to a list of people that you already know. But what about Value-Based Lookalike Audience? Introduced back in 2013, Value-Based Lookalike Audience is an enhancement to existing Lookalike Audience, but with ONE more add-on feature…
If you're running Facebook Ads concurrently with other ad platforms such as Google Ads, Pinterest Ads & etc, you might have a problem attributing the conversion to the right channel. Facebook tends to over-report its conversion on Facebook Ad dashboard, giving you a wrong sense that Facebook Ad is performing better…
Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page. Being hit with ad account restriction is nothing new in the Facebook Ads industry nowadays. Even if you're not…
When you run Facebook Ads for traffic, at the same time using Web Analytics Tools such as Google Analytics or Fathom Analytics for reporting, you may realize all traffic from Facebook are classified under l.facebook.com / referral on Google Analytics dashboard. You wouldn't know whether the traffic is from…
“Your customer feedback score is low.” “Your page advertising is under penalty.” Facebook Customer Feedback Score is a metric introduced back in 2019 to measure customer's satisfaction on the product purchased through an advertiser's ad. If your Facebook page's feedback score is low, you'll be penalized with diminished reach (or…
* “This ad contains a low-quality attribute.” * “This ad was marked as low quality, so it will be shown to fewer people than would typically see it for its current budget.” Previously known as "Poor Ad Experience". Whenever this "Low Quality" notification pops up in the "Ads" tab of Facebook Ad…
“We noticed some unusual activity, so we've disabled your ad account.” Ad account getting disabled has become the 'new norm' in the world of Facebook Ads. Before putting the blame on Facebook, it has been fighting scammers who ran away with unpaid balance or hacker who use other's ad account…
"Your pixel event was not associated with any domains. Ads without domains will be paused unless you either set up your domain in Events Manager, select another pixel event or change your optimization." People call it the Facebook iOS 14 Doomsday, almost everywhere: * “I'm in the same boat. The language…