Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.Being hit with ad account restriction is nothing new in the Facebook Ads industry nowadays. Even if you're not…
When you run Facebook Ads for traffic, at the same time using Web Analytics Tools such as Google Analytics or Fathom Analytics for reporting, you may realize all traffic from Facebook are classified under l.facebook.com / referral on Google Analytics dashboard. You wouldn't know whether the traffic is from…
“Your customer feedback score is low.” Facebook Customer Feedback Score is a metric introduced back in 2019 to measure customer's satisfaction on the product purchased through an advertiser's ad. If your Facebook page's feedback score is low, you'll be penalized with diminished reach (or super high CPM), eventually killing off…
“This ad contains a low-quality attribute.”“This ad was marked as low quality, so it will be shown to fewer people than would typically see it for its current budget.”Previously known as "Poor Ad Experience". Whenever this "Low Quality" notification pops up in the "Ads" tab of Facebook Ad…
“We noticed some unusual activity, so we've disabled your ad account.” Ad account getting disabled has become the 'new norm' in the world of Facebook Ads. Before putting the blame on Facebook, it has been fighting scammers who ran away with unpaid balance or hacker who use other's ad account…
"Your pixel event was not associated with any domains. Ads without domains will be paused unless you either set up your domain in Events Manager, select another pixel event or change your optimization." People call it the Facebook iOS 14 Doomsday, almost everywhere: “I'm in the same boat. The language…
This line is one of the many "side effects" of Facebook's Learning Phase. “I used to ignore this and run ads, and used to get conversions. But looks like lately this is becoming true.”“Me too. I stopped using Facebook Ads.”I assume you're not 2, but the 1 who…
Ever since Facebook rolled out "Learning Phase" back in early 2020, more and more advertisers are getting stuck with "Learning Limited", and then suffered from major performance drop. “After about 2 days or 7/8 conversions, my ad set goes from Learning to Learning limited and the performance drops like…