Picture this: You’re a small business owner. You run a boutique bakery in the heart of Boston. Your gooey, delicious cinnamon rolls are the talk of the town. Over the years, you’ve come to rely on Facebook's location targeting to reach your local clientele and keep the doors…
If you're navigating the bustling highway of Facebook advertising, you've likely come across one of its most powerful features - the ability to target specific job titles and employers. This is a game-changer for B2B companies looking to directly reach key decision-makers and industry leaders. However, just because the tool…
As the car automotive industry continues to evolve, so does the way businesses connect with their customers. Facebook has become a popular platform for car dealerships, car detailing shops, and salesmen to reach potential customers. But with Facebook's removal of the "Car Owners" behavior targeting option under the "Automotive (DLX…
The pet industry is booming, and digital marketers are taking note. With an estimated 85 million American families owning a pet, the opportunities for targeting this market segment are vast. And Facebook, with its impressive data collection and ad targeting abilities, provides the perfect advertising platform to target pet owners.…
In the pet industry, reaching the right audience can be the difference between a thriving business and one that struggles to make sales. Specifically, for businesses catering to dog owners like pet shops and dog training centers - finding the right audience on Facebook has become a considerable challenge. Facebook's…
Pet shops and veterinary clinics experience a unique challenge in today's digital world. Their audience is not merely defined by general demographics like age or location but by a specific preference, a love for cats. The task becomes trickier with Facebook's occasional removal of interest and behavior targeting. For instance,…
As a Facebook advertiser, you've likely encountered the pain point of not being able to create highly focused audiences from group members. Pages and groups are not available inside Facebook Ads Manager targeting options, which can make it challenging to reach the right people. Imagine you've found a Facebook group…
Do you own a local business that relies on tourists to stay afloat? If so, you know the struggle of reaching out to travelers visiting your country. Traditional marketing methods might not always work, and you need a more targeted approach to bridge the gap between online-to-offline retail. Meanwhile, Facebook…