How To Fix Facebook Ad Rejected Personal Attributes

This ad isn't running because it asks a direct question to, or makes assumption about a user's personal attributes.Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices,…

How To Create Value-based Lookalike Audience Facebook Ads

Facebook Lookalike Audience allows you to target ads to people who are the most similar to a list of people that you already know. But what about Value-Based Lookalike Audience? Introduced back in 2013, Value-Based Lookalike Audience is an enhancement to existing Lookalike Audience, but with ONE more add-on feature…

How To Track Facebook Ads In Google Analytics

If you're running Facebook Ads concurrently with other ad platforms such as Google Ads, Pinterest Ads & etc, you might have a problem attributing the conversion to the right channel. Facebook tends to over-report its conversion on Facebook Ad dashboard, giving you a wrong sense that Facebook Ad is performing…

How To Build Facebook URL Parameters For Google Analytics

When you run Facebook Ads for traffic, at the same time using Web Analytics Tools such as Google Analytics or Fathom Analytics for reporting, you may realize all traffic from Facebook are classified under l.facebook.com / referral on Google Analytics dashboard. You wouldn't know whether the traffic is from…

How To Fix “Low Quality Ads” On Facebook Ads

“This ad contains a low-quality attribute.”“This ad was marked as low quality, so it will be shown to fewer people than would typically see it for its current budget.”Previously known as "Poor Ad Experience". Whenever this "Low Quality" notification pops up in the "Ads" tab of Facebook Ad…