Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Being hit with ad account restriction is nothing new in the Facebook Ads industry nowadays. Even if you're not doing anything shady and try your best to comply to their policies, you'll still encounter awkward situations whereby your Facebook ad account disabled for weird reasons.
- “Every time I create an ad or edit any ad, my account will get disabled again.”
- “I'm in some deep trouble if this spreads to other accounts that I manage...”
- “The ads themselves were approved, but then my account is disabled out of no where for 'circumventing systems policies'.”
- “That's it, I'm leaving Facebook!”
As much as I hated situation like this, I myself been through multiple times of almost losing my entire Business Manager after requesting review. Perhaps my experience can not only help you reactivate your ad account, but also prevent yourself from making the same mistakes again.
P/S: The following applies to both your Facebook ads and landing pages.
Use Unicode characters or symbols in ad text with the intent to obfuscate words or phrases.
Let's say you wish to promote a branded Nestle product, but you do not want any association with Nestle, so you write your ad using the word "NestIe" with an "I". Sorry, that's definitely against the policy.
“Shop our latest collections today ❤️!” Yes.
You can always use emoji on your ad text. In fact it's a good strategy to capture attention and yet making it as 'native' as possible on your audience's Facebook & Instagram Feed.
Restrict Facebook’s access to an ad's destination page.
Now take a look at your landing page.
- Do you hide some part of your page content during the ad review process?
- Does it contain any directory, hyperlink or button that's dysfunctional or without proper destination link?
When you submit your ad for review, you should not include a page that is still under construction. If your ad is approved, and you should not change more than 20% of your landing page content (or the context), whether or not you're doing it intentionally or by accident.
If there is a major change, do submit a new ad with different landing page with different URL. Imagine you ordered a cup of latte, but ended up with a cup of cappuccino - it's unacceptable.
Attempt to create new advertising accounts after we have penalised existing accounts for violations of our policies.
If you're banned for an action, then stop doing it.
If you still wish to advertise, then put some effort into removing all the non-compliant content before requesting review, or creating a new ad account.
Make sure you checked all the above elements before requesting review, it will maximize your chance of getting back your ad account.
If required, you may access Facebook Live Chat Support to have a conversation with Facebook representative over the issue. It helps if you wish to talk to a human, and believe it was the Facebook AI that made the wrong judgement on your ad account.
Take this opportunity to include as much information as possible about your business, such as your business website, nature of your business, the product/service offered by your business and etc. It's even better if you are able to include business documents to support their investigation.
If the above approach helps you in getting back your disabled ad account, do subscribe to my email list. I'll share more tips and tactics to improve your Facebook ad campaign performance in the coming weeks!