How To Deal With Negative Comments On Facebook Ads

Managing negative comments on Facebook is an important process in building your brand reputation. When it comes to page moderation for Facebook Ads, the work gets even tougher as you may be receiving more than 100+ comments per day as you scale up your advertising budget, even though you're not…

How To Fix Facebook Ad Approved Then Disapproved

Are you going through this infinite cycle of having your Facebook ads accepted then rejected, again and again? When creating ads I also see ads get approved then a few minutes later disapproved then again approved, then sometimes 2 days later disapproved again even after the ad has been stopped…

How To Fix Facebook "Personal Health" Policy

As our modern society heightened focus on health and wellness, there had been increased number of Facebook advertisers going into this space. When it starts to gets crowded, Facebook tightens up it's advertising policies on Personal Health, as they don't want users to associate negative feelings or emotions with their…

How To Fix Facebook "Personal Attributes" Policy

This ad isn't running because it asks a direct question to, or makes assumption about a user's personal attributes.I have been seeing more and more ad rejections picking up because of "Personal Attributes" - aka identifying your targeting with Facebook users in your ad copy. Most of them struggle…

How To Create Value-based Lookalike Audience Facebook Ads

Facebook Lookalike Audience allows you to target ads to people who are the most similar to a list of people that you already know. But what about Value-Based Lookalike Audience? Introduced back in 2013, Value-Based Lookalike Audience is an enhancement to existing Lookalike Audience, but with ONE more add-on feature…

How To Track Facebook Ads In Google Analytics

If you're running Facebook Ads concurrently with other ad platforms such as Google Ads, Pinterest Ads & etc, you might have a problem attributing the conversion to the right channel. Facebook tends to over-report its conversion on Facebook Ad dashboard, giving you a wrong sense that Facebook Ad is performing…