Are you experiencing campaigns or ad sets active for a few days and yet nothing is spent, not even a penny? As a business mainly relying on Meta platforms to drive traffic, the issue may cost you thousands of dollars each day as not running any ads really damage your…
If you are seeing Facebook Ads taking ages to get approved, you're not alone. Some of my ads have taken more than 24 hours to get approved. * I have requested the ads get reviewed in the account quality center, but they have been sitting "in review" for weeks. * Everyone around…
Figuring out how your competitors set up their audience targeting not only gives you an opportunity to tap into your competitor's customer base but also provides insights into your audience's interests and purchasing behaviors - which increases your understanding of your own market niche. * I've been running a few test…
Website traffic is like petrol - it makes your website run for you. You need traffic to generate sales, to generate customers. Driving the right traffic helps you fill-up the top of your sales funnel (ToFu). However, not all traffic is the same, especially when it comes to the "Traffic"…
Since Facebook replaced Ad Relevance Score with Facebook Ad Relevance Diagnostics in April 2019, there have been a lot of questions on how to interpret results and link them back to campaign performance. One misconception is that "High relevancy means high performance" - that's not always the case. Facebook has…
One of the most common phenomena I have seen across multiple Facebook Ad groups and forums - people are constantly complaining about "skyrocket" CPM. “Anyone else experiencing CPM being super high right now?” “Has any seen a rise in CPM over the past week or so?” “My CPM just raised…
"I'm getting clicks but no conversion!" "Why are my facebook ads not converting?" "My facebook ads not performing at all!" I believe everyone asks these question from time to time. It simply popped out of your brain whenever looking at the Facebook Ad Manager, realizing how much you spent to…