Website traffic is like petrol - it makes your website run for you. You need traffic to generate sales, to generate customers. Driving the right traffic helps you fill up the top of your sales funnel (ToFu). However, not all traffic is the same, especially when it comes to "Traffic"…
Since Facebook replaced Ad Relevance Score with Facebook Ad Relevance Diagnostics in April 2019, there have been a lot of questions on how to interpret results and link it back to campaign performance. One misconception is that "High relevancy means high performance" - that's not always the case. Facebook has…
One of the most common phenomena I have seen across multiple Facebook Ad groups and forums - people are constantly complaining about "skyrocket" CPM. “Anyone else experiencing CPM being super high right now?” “Has any seen a rise in CPM over the past week or so?” “Are you guys seeing…
"I'm getting clicks but no conversion!" "Why are my facebook ads not converting?" "My facebook ads not performing at all!" I believe everyone asks these question from time to time. It simply popped out of your brain whenever looking at the Facebook Ad Manager, realizing how much you spent to…