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Campaign Optimization

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How To Drive Facebook Ads Traffic That Actually Converts

By Javier in Campaign Optimization on 01 Mar 2021

Website traffic is like petrol - it makes your website run for you. You need traffic to generate sales, to generate customers. Driving the right traffic helps you fill up the top of your sales funnel (ToFu). However, not all traffic is the same, especially when it comes to "Traffic"…

How To Use Facebook Ad Relevance Diagnostics To Improve Ad Quality

By Javier in Campaign Optimization on 03 Jan 2021

Since Facebook replaced Ad Relevance Score with Facebook Ad Relevance Diagnostics in April 2019, there have been a lot of questions on how to interpret results and link it back to campaign performance. One misconception is that "High relevancy means high performance" - that's not always the case. Facebook has…

Facebook Ads CPM Too High? Here's 5 Proven Ways To Lower Your Facebook Ads CPM

By Javier in Campaign Optimization on 21 Dec 2020

One of the most common phenomena I have seen across multiple Facebook Ad groups and forums - people are constantly complaining about "skyrocket" CPM. β€œAnyone else experiencing CPM being super high right now?” β€œHas any seen a rise in CPM over the past week or so?” β€œAre you guys seeing…

Getting Clicks But No Conversion? Use These 3 Steps To Fix Your Facebook Ads

By Javier in Campaign Optimization on 13 Dec 2020

"I'm getting clicks but no conversion!" "Why are my facebook ads not converting?" "My facebook ads not performing at all!" I believe everyone asks these question from time to time. It simply popped out of your brain whenever looking at the Facebook Ad Manager, realizing how much you spent to…

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