How To Create Value-based Lookalike Audience Facebook Ads

By Javier in Audience Targeting on

Facebook Lookalike Audience allows you to target ads to people who are the most similar to a list of people that you already know. But what about Value-Based Lookalike Audience? Introduced back in 2013, Value-Based Lookalike Audience is an enhancement to existing Lookalike Audience, but with ONE more add-on feature…

How To Split Test Audience & Creative On Facebook Ads

By Javier in Audience Targeting on

Both audience and creatives are the essential items before getting started on any Facebook Ads split test. We launched a new campaign in the US territories and have only seen '3' conversions come through on Facebook. I've been split testing audiences (broad, LL, interest) and creative. I'm at a loss…