How To Target Competitors Audience On Facebook Ads

Figuring out how your competitors set up their audience targeting not only gives you an opportunity to tap into your competitor's customer base, but also provides insights into your audience's interests and purchasing behaviors - which increases your understanding of your own market niche. * I've been running a few test…

How To Create Value-based Lookalike Audience Facebook Ads

Facebook Lookalike Audience allows you to target ads to people who are the most similar to a list of people that you already know. But what about Value-Based Lookalike Audience? Introduced back in 2013, Value-Based Lookalike Audience is an enhancement to existing Lookalike Audience, but with ONE more add-on feature…

How To Split Test Audience & Creative On Facebook Ads

Both audience and creatives are the essential items before getting started on any Facebook Ads split test. * We launched a new campaign in the US territories and have only seen '3' conversions come through on Facebook. I've been split testing audiences (broad, LL, interest) and creative. I'm at a loss…