How To Fix Facebook "Circumventing System" Policy
Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Being hit with ad account restrictions is nothing new in the Facebook Ads industry nowadays. Even if you're not doing anything shady and try your best to comply with their policies, you'll still encounter awkward situations whereby your Facebook ad account is disabled for weird reasons.
- “Every time I create an ad or edit any ad, my account will get disabled again.”
- “I'm in some deep trouble if this spreads to other accounts that I manage...”
- “The ads themselves were approved, but then my account is disabled out of no where for 'circumventing systems policies'.”
- “That's it, I'm leaving Facebook!”
As much as I hated situations like this, I had been through multiple times of almost losing my entire Business Manager after requesting a review. Perhaps my experience can not only help you reactivate your ad account but also prevent you from making the same mistakes again.
P/S: The following applies to both your Facebook ads and landing pages.
Use Unicode characters or symbols in ad text with the intent to obfuscate words or phrases.
Let's say you wish to promote a branded Nestle product, but you do not want any association with Nestle, so you write your ad using the word "NestIe" with an "I". Sorry, that's definitely against the policy.
“$omething?” No.
“@verywhere?” No.
“Shop our latest collections today ❤️!” Yes.
You can always use emojis on your ad text. It's a good strategy to capture attention and yet make it as 'native' as possible on your audience's Facebook & Instagram Feeds.
Restrict Facebook’s access to an ad's destination page.
Now take a look at your landing page.
- Do you hide some part of your page content during the ad review process?
- Does it contain any directory, hyperlink, or button that's dysfunctional or without a proper destination link?
When you submit your ad for review, you should not include a page that is still under construction. If your ad is approved, you should not change more than 20% of your landing page content (or the context), whether or not you're doing it intentionally or by accident.
If there is a major change, do submit a new ad with a different landing page with a different URL. Imagine you ordered a cup of latte, but ended up with a cup of cappuccino - it's unacceptable.
Attempt to create new advertising accounts after we have penalized existing accounts for violations of our policies.
If you're banned for an action, then stop doing it.
If you still wish to advertise, then put some effort into removing all the non-compliant content before requesting review, or creating a new ad account.
Make sure you checked all the above elements before requesting review, it will maximize your chance of getting back your ad account.
If required, you may access Facebook Live Chat Support to have a conversation with a Facebook representative about the issue. It helps if you wish to talk to a human, and believe it was the Facebook AI that made the wrong judgment on your ad account.
Take this opportunity to include as much information as possible about your business, such as your business website, the nature of your business, the product/service offered by your business, etc. It's even better if you can include business documents to support their investigation.
If the above approach helps you in getting back your disabled ad account, do subscribe to my email list. I'll share more tips and tactics to improve your Facebook ad campaign performance in the coming weeks!
Are you constantly getting ad rejections or facing ad account restrictions on Facebook Ads? You wish it was a mistake, but after appealing, what the reviewer team did was just keep asking you to take a look at Facebook's e-learning Blueprint module - But it doesn't change your fate!
After months of intensive research, I managed to narrow down the key actions that pull the trigger for ad rejection and account restriction. I'll be sharing my findings in my E-Book - The Ultimate Guide In Mastering Ad Policy.
