How To Use ChatGPT Prompt For Facebook Ad Copies
Whenever you are ready to launch your product or services, you need to prepare convincing ad copies with strong CTAs to capture attention and drive high click-through rate (CTR). However, not everyone can be good copywriter, especially when you are a technical person or not familiar with the language's expression.
You then turn to ChatGPT (or other AI tools) for some help. The results are just not as what you expect. The captions are either too generic or don't make any sense, and you find it weird just by reading it yourself. Don't worry about it, because all you need to do is just making a few tweaks to your prompt so the AI fully understand your context and deliver your desired output to you.
The more complete and contextual your prompt, the better the output. Think of it like writing a creative brief for an agency copywriter:
Structure of a Complete ChatGPT Prompt for Facebook Ad Copies
- Role – Who ChatGPT should be (e.g., Facebook Ads Specialist).
- Objective – What you want to achieve (e.g., write ad copy to increase sales).
- Product/Service – What’s being advertised (with key details).
- Audience – Who you’re targeting.
- Constraints – Length, tone, framework, CTA.
🔹 Role-based ChatGPT Prompt Template
First of all, you need to add a role-based preview prompt (e.g., “Act as my Facebook Ads Specialist”) which almost always improves the output because it sets context + authority.
I need you to act as my [ROLE] and assist me in [TASK]. I have a product called [PRODUCT], [PRODUCT FEATURE]. I would like to develop Facebook Ad copies that [GOAL] and [HIGHLIGHT].
Example Use:
I need you to act as my Facebook Ads Specialist and assist me in writing short, scroll-stopping ad copies. I have a product called L-Theanine, a natural sleep supplement that helps young professionals overcome insomnia. I would like to develop Facebook Ad copies that drive clicks to the product page and highlight L-Theanine as the solution to sleepless nights.
Next up, the key is to design prompts that set constraints clearly (length, tone, target audience, framework and structure). Otherwise, ChatGPT tends to produce generic ad copy.
🔹 Tone
Specifying a tone helps ChatGPT to shape how the message feels to your audience. If you don’t specify it, ChatGPT usually defaults to a generic “salesy” tone, which often underperforms.
- Empathetic & Reassuring: Best for health, wellness, lifestyle, coaching. Builds trust by showing you understand the customer’s struggle.
- Energetic & Motivational: Best for fitness, personal development, productivity tools. Creates excitement and momentum.
- Urgent & Persuasive: Best for limited-time offers, flash sales, promotions. Drives FOMO, encourages quick action.
- Conversational & Relatable: Best for younger audiences (Gen Z, Millennials), lifestyle brands, DTC products. Feels like a friend giving advice.
- Professional & Authoritative: Best for B2B, SaaS, finance, education. Positions brand as expert, builds credibility.
- Inspirational & Aspirational: Best for Beauty, luxury, lifestyle, transformation-focused offers. Taps into identity, self-image, or dreams.
🔹 Frameworks
The framework you specify in your prompt directly shapes the structure of the ad copy. When writing your prompt, just insert the chosen framework. If you leave it out, ChatGPT tends to freestyle and produce less consistent ads.
- AIDA (Attention → Interest → Desire → Action)
Classic funnel structure. Works best for long-form ads where you want to pull someone step by step. - PAS (Problem → Agitation → Solution)
Highly effective for short + punchy ads. Zeroes in on pain points, makes them hurt, then presents your product as the fix. - FAB (Features → Advantages → Benefits)
Great for product-focused ads (e.g., supplements, software, gadgets). Ensures you don’t just list, but explain why they matter. - Storytelling / Hero’s Journey
Hook with a relatable story (e.g., “I couldn’t sleep for weeks…”). Position the product as the “hero” that saves the day. Perfect for emotional connection and long-form ads. - Before–After–Bridge (BAB)
Show the reader their life before (problem), the after (solution/result), then “bridge” with your product. Works well in both short and long forms. - 4P’s (Problem → Promise → Proof → Proposal)
A persuasive mini-sales page in ad format. Stronger when paired with testimonials, stats, or guarantees.
🔹 ChatGPT Prompt Template for Short Form Facebook Ad Copies
Use this when you need a punchy scroll-stopper (great for direct response).
Prompt Template:
Please write 5 variations of ad copy under 40 words each. Constraints: - Tone: [Tone]- Target audience: [Audience] - Framework: PAS (Problem, Agitation, Solution) - Each variation should include 1 clear CTA.Avoid fluff, focus on urgency/benefit.
Example Use:
I need you to act as my Facebook Ads Specialist and assist me in writing short, scroll-stopping ad copies. I have a product called L-Theanine, a natural sleep supplement that helps young professionals overcome insomnia. I would like to develop Facebook Ad copies that drive clicks to the product page and highlight L-Theanine as the solution to sleepless nights. Please write 5 variations of ad copy under 40 words each. Constraints: - Tone: empathetic but persuasive - Target audience: young professionals, age 25–35, struggling with stress-induced insomnia - Framework: PAS (Problem, Agitation, Solution) - Each variation should include 1 clear CTA.Avoid fluff, focus on urgency/benefit.
🔹 ChatGPT Prompt Template for Long-Form Facebook Ad Copies
👉 Use this when you want a storytelling + problem/solution hook (good for nurturing or premium offers).
Prompt Template:
Please write 3 variations of ad copy, each 150–200 words. Constraints: - Tone: [TONE] - Target audience: [AUDIENCE] - Framework: [FRAMEWORK] - Each variation should open with a strong hook [PAIN], [OBJECTIVE], introduce [PRODUCT] as the solution, and end with a strong CTA.
Example Use:
I need you to act as my Facebook Ads Specialist and assist me in writing persuasive, long-form ad copies. I have a product called L-Theanine, a natural sleep supplement that helps young professionals overcome insomnia. I would like to develop Facebook Ad copies that drive purchases by telling a relatable story and building trust. Please write 3 variations of ad copy, each 150–200 words. Constraints: - Tone: conversational and reassuring - Target audience: young professionals, age 25–35, struggling with insomnia due to stress - Framework: AIDA (Attention, Interest, Desire, Action) - Each variation should open with a strong hook (sleep struggle), build empathy, introduce L-Theanine as the solution, and end with a strong CTA.
This way, you’re giving ChatGPT all the ingredients it needs to generate Facebook ad copies close to “ready-to-run” quality, instead of you having to rewrite the generic ones over and over again.
⚡ Pro tip: Always tell ChatGPT to produce multiple variations of the same ad in different tones or framework to test resonance, e.g. "“Rewrite this ad copy in empathetic, urgent, and conversational tones for A/B testing”. In this way, you can split test them against each other - just like how you’d run A/B tests on Facebook Ads).
Do not limit yourself to just one result. As you feed more information to ChatGPT, you tend to get better results as the AI learns more of your context, update its memory and provide you with improved outputs.