How To Track Facebook Ads In Google Analytics

By Javier in Google Analytics on

If you're running Facebook Ads concurrently with other ad platforms such as Google Ads, Pinterest Ads & etc, you might have a problem attributing the conversion to the right channel. Facebook tends to over-report its conversion on Facebook Ad dashboard, giving you a wrong sense that Facebook Ad is performing better…

How To Build Facebook URL Parameters For Google Analytics

By Javier in Google Analytics on

When you run Facebook Ads for traffic, at the same time using Web Analytics Tools such as Google Analytics or Fathom Analytics for reporting, you may realize all traffic from Facebook is classified under l.facebook.com / referral on the Google Analytics dashboard. You wouldn't know whether the traffic is…