This line is one of the many "side effects" of Facebook's Learning Phase. 1. “I used to ignore this and run ads, and used to get conversions. But looks like lately this is becoming true.” 2. “Me too. I stopped using Facebook Ads.” I assume you're not 2, but the

Ever since Facebook rolled out "Learning Phase" back in early 2020, more and more advertisers have gotten stuck with "Learning Limited", and then suffered from a major performance drop. * “After about 2 days or 7/8 conversions, my ad set goes from Learning to Learning limited and the performance drops